Trademark
A trademark is a clearly and precisely identifiable, registered sign used to identify certain goods and services and to distinguish them from the goods and services of others.
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- + It makes the product or service easily identifiable.
- + Protects against copying.
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- - The trademark must be renewed every 10 years.
- - Trademark protection may be terminated if the holder does not use it for 5 years.
If a company entrusts us with the design of its logo, our creative rights are copyright. However, if we want to establish our own company or market the product we have designed ourselves, we can benefit from our own trademark.
The main function of a trademark, as an important form of industrial property rights, is to enable consumers to identify the product of a given company (be it goods or services). This may be necessary in order to differentiate the product from the same or similar product produced by competitors. Trademarks can therefore become extremely valuable, since if something is sought by many consumers, it represents value in itself.
We can choose any sign that has distinctiveness as a trademark. It can be such a designation
- the word, letter, number, combination of words (including personal names and slogans);
- figure (logo), plane or three-dimensional shape;
- designation representing a position;
- pattern;
- color, color composition;
- voice;
- a sign representing a movement;
- multimedia (including motion and sound) designation;
- hologram;
- or their combinations.
Trademark protection grants the exclusive right to use the sign for a specific geographic area and time.
Last edited: January 1, 2023